Should We Be Afraid of AI?
AI runs a piece of my business every day now. That’s exactly why the old WarGames question feels worth asking again, seriously this time.
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The Five Minute Brief That Keeps Your Swag From Being Generic
Generic swag usually starts with a generic ask. Here’s what actually helps a distributor get it right the first time.
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AI Can Design Your Dream Logo. It Can’t Print It.
That stunning AI-generated logo probably can’t be printed the way it looks on screen. Here’s why, and what to do instead.
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The Real Cost of Decorated Apparel: Why Cheap Ends Up Expensive
A prospect called me a few years ago, pretty pleased with himself. He had found an online supplier offering 40 shirts, decorated and shipped, for less than half of what I had quoted. Six months later, he called again. Ha
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The Finger Lakes Wine Trail from a Supplier’s Eye View
Four years of supplying Finger Lakes wineries taught me the wine is rarely the hardest part of the business. Here’s what actually is.
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What a Company Store Actually Solves (and Who It’s Not For)
Company stores get pitched as a nice-to-have. For the right business, they’re the thing that stops branded gear from becoming a recurring fire drill.
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